On-page optimisation should be assessed alongside technical performance during an SEO audit. A closer look at a website SEO audit checklist highlights areas such as title tags, meta descriptions, headings, keyword relevance, content structure, image optimisation, and internal links. These elements help search engines and users understand the purpose of individual pages. Reviewing them at page level can reveal inconsistencies across a large website. Improvements should prioritise pages with meaningful search potential.
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